A:Ethics are a set of moral principles that guide attitudes and behaviour.
B:Ethics are a set of rules.
C:Ethics are subjective and imprecise.
D:Ethics depend on social, cultural and individual factors.
答案: Ethics are a set of moral principles that guide attitudes and behaviour.,Ethics are subjective and imprecise.,Ethics depend on social, cultural and individual factors.
2、 Which of the following would be considered a partner in the formal definition of marketing?
A:Retailers who sell an organisation’s products
B:An organisation’s supplier of raw materials
C:Customers
D:An advertising agency who writes the copy for an organisation’s television commercial
答案: Retailers who sell an organisation’s products,An organisation’s supplier of raw materials,An advertising agency who writes the copy for an organisation’s television commercial
3、
Stakeholders of an organisation could include: __.
A:
owners
B:
shareholders
C:
employees
D:
customers
答案:
owners
,
shareholders
,
employees
,
customers
4、 Which of the followings are about marketing ethics issue?
A:Advertising junk food on children’s television
B:A salesperson exaggerating the benefits of a product to persuade a customer to purchase it
C:Increasing the price of a product due to increased customer demand and limited availability
D:Failing to inform consumers of known potential risks of using a product
答案: Advertising junk food on children’s television,A salesperson exaggerating the benefits of a product to persuade a customer to purchase it,Failing to inform consumers of known potential risks of using a product
5、 Which of the followings are potential benefits of an organisation acting in a socially responsible manner?
A:Good publicity
B:The generation of goodwill
C:It can attract future employees.
D:It can encourage consumers to support the organisation.
